Live Fully.
Give Freely.
Love Deeply.
Inspired by George’s legacy, we uplift communities, support families facing cancer, and encourage everyone to make the most of every day.
About
Our Mission
The Make the Most Foundation honors the life and legacy of George Peterson IV by investing in the people, places, and causes he loved most. We support meaningful neighborhood revitalization efforts in communities that shaped his story and provide compassionate aid to families navigating cancer treatment at Wilmot Cancer Center. Through purposeful giving and heartfelt partnerships, we strive to uplift others, ease burdens, and inspire everyone to make the most of every single day.
Our Focus Areas
Community Revitalization
We invest in community improvement projects that enhance public spaces, increase accessibility, and create opportunities for connection and belonging; honoring George's belief in the power of giving back and strengthening the communities around us.
Small
Comforts
We work with Wilmot Cancer Center to provide food and comfort items to families in their care. Inspired by George's kindness and compassion, as well as the center that treated him, we believe even the smallest gestures can make a meaningful difference.
Supporting Future Engineers
Through the George Peterson IV Memorial Scholarship at the Rochester Institute of Technology, we support aspiring engineers as they pursue their education; honoring George's passion for technology, innovation, and creating opportunities for others.