Live Fully.
Give Freely. Love Deeply.
Inspired by George’s legacy, we uplift communities, support families facing cancer, and encourage everyone to make the most of every day.



About
Our Mission
The Make the Most Foundation honors the life and legacy of George Peterson IV by investing in the people, places, and causes he loved most. We support meaningful neighborhood revitalization efforts in communities that shaped his story and provide compassionate aid to families navigating cancer treatment at Wilmot Cancer Center. Through purposeful giving and heartfelt partnerships, we strive to uplift others, ease burdens, and inspire everyone to make the most of every single day.

Our Focus Areas


Community Revitalization
We invest in meaningful projects that breathe new life into the neighborhoods George loved; supporting beautification, accessibility, and gathering spaces that foster pride, connection, and community well-being.

Small
Comforts
We partner with Wilmot Cancer Center to provide free snacks and beverages for families visiting loved ones in care; small comforts that offer a moment of relief and remind them they are not alone.